Learn Intuit’s Innovation Methodologies

Intuit just launched the Intuit Innovation Institute, a place for businesses to learn how innovation best practices, like design thinking and lean startup, can work in real organizations. The Intuit Innovation Institute (i3) teaches leadership, techniques and how to put them into practice and gives tours of the Mountain View headquarters to show how innovation permeates […]

Continue reading

Be Terrified of Working on the Wrong Things

We all know that hard work and good luck are key to startups’ success. But what if that’s not true? What if all startups have people who work hard? What if a bit of serendipity is fairly common? Let’s make it concrete: Have you worked at — or run — a startup where people were […]

Continue reading

Experimentation 101: So You’re Ready to Write a Hypothesis

To get the most clear results out of your tests, marketing experts Cindy Alvarez, Alistair Croll and Anita Newton all emphasize the importance of creating a constrained hypothesis before you start experimenting. But don’t just come up with it, write it down! A hypothesis is what you think will happen when customers come into contact […]

Continue reading

Grounded in Experimentation: A Q&A with Back to the Roots

With distribution deals in national chains like Costco and Target, Back to the Roots has come a long way from their first experiment five years ago, when, as business school students, they tried growing mushrooms out of used coffee grounds and then selling them at farmer’s markets. After that initial, successful trial, Nikhil Arora and […]

Continue reading

We Tested, But Nobody Uses Our Site. Now What?

The startup’s problem: We’re trying to create a marketplace for consumers (think: eBay, Etsy, or UrbanSitter — but a little more specialized). We’ve talked on the phone or in person to 100 buyers and 100 sellers who’ve told us they’d use the site. We’ve gotten 20 sellers to give us basic info on what they’re […]

Continue reading

Testing a Business Model: Three Startup Stories

When entrepreneurs think about experimentation, it’s often around their products. Will customers be interested in a brand new offering or an additional feature? But just as important is experimenting with your business model: the mechanism by which you actually make money. Here’s how three startups — PayrollHero, Munchery, and Tough Mudder — have experimented with […]

Continue reading

Five Tips for Quickly Testing Your Idea

Because social media and analytics software have given entrepreneurs a wealth of options to find and connect with customers, running a marketing experiment is one of the fastest ways to test an idea. But where do you start, and, with all the options out there, how do you get clear answers from a wealth of […]

Continue reading

How Dohje Uses Experimentation to Test Its Product

Just before midnight on the East Coast, and just before 9 p.m. on the West, Amanda Krantz and her developer at Dohje were preparing to go live on their biggest product test to date. They were being featured on AOL’s home page as part of Nurses Week, and had the opportunity to get tons of […]

Continue reading

How to Test Your Product Before You Build

The Lean Startup method tells you to test your product idea with customers before you spend time and money building something you aren’t sure people want. But how can you test a product without having the actual product? Daina Burnes Linton, CEO of Fashion Metric, explains how her company had done just that. As a result of their […]

Continue reading

Lean Startup 101: The Essential Ideas

Lean Startup is a method for creating and sustaining innovation in all kinds of organizations. It helps you get good at answering two critical questions: Should we build this new product or service? And how can we increase our odds of success in this new thing? When you know those answers, you can reduce unnecessary failure and instead […]

Continue reading

Latest Updates

Follow Us