Tools to help you become a better innovator

Journey lines

Understand how your customers feel and approach tasks

2×2 Narrowing

Evaluate a number of ideas and narrow your focus

Empathy Map

Understand research findings and observations at a deeper level.


Get your team running real-time experiments with customers as fast as possible.


Inspire and align your team by articulating how you're going to change the world.

7-to-1 Tool

Tool to help your team go broad by generating lots of ideas before narrowing to one.